Retail as a prime business activity Print
Spending time in shopping malls is a favorite activity of Quezon City residents. Typically, residents stroll, dine, shop, and do various recreational activities inside these malls. Malls even include clinics, beauty and various fitness facilities, along with various business and other personal services. The city is a pioneer in commercial center development, as it hosts the first integrated shopping and recreational center in the Philippines, which is the Araneta Center.Quezon City has at least 28 shopping complexes and supermarkets. These can be found in many parts of the city, but are particularly high in concentration in the Cubao area, North Avenue-EDSA area and in the Lagro-Novaliches area.

The expansive SM City at North Avenue corner EDSA has more than 1,100 shops, including 400 dining establishments. The mall attracts a daily foot traffic of over 500,000 people during weekends and more than 300,000 visitors on weekdays. SM City is the largest mall in the Philippines, and claims to be the world's third biggest in terms of leasable area (460,000 square meters). The world's biggest is South China Mall in Dongguan, China, with 660,000 square meters of gross leasable area, and the second is Jin Yuan (Golden Resources Shopping Mall) in Beijing, China with 560,000 square meters of gross leasable area (according to the website of, based on studies made by Eastern Connecticut State University). The SM group alone has at least 5 large shopping malls, and 6 smaller shopping (mostly supermarket) operations in Quezon City.

Very proximate to SM City is the 20-hectare expanse of Trinoma, which houses 550 shops and is directly connected to the metro rail transit (MRT) station. The mall itself sits on top of the MRT depot. Trinoma has a gross leasable area of 195,000 square meters. Estimated foot traffic is about 180,000 to 200,000 daily.Araneta Center in Cubao is a complex of shopping facilities. In one portion is SM Mall in Cubao that is directly connected through a retail bridgeway to Ali Mall. SM Cubao has a total retail floor area of 102,354 square meters, integrating a supermarket, department store, appliance center, specialty pet shop, hardware, drug store, specialty pet store and banking services, along with several food outlets. Ali Mall houses 100 shops, restaurants and cinemas, with a total retail floor area of 64,500 square meters.

On another end of Araneta Center, connected to the MRT Depot is Gateway Mall. Shoppers have a choice of over 300 shops, restaurants and cinemas. It has a total retail area of 95,000 square meters. Gateway Mall is the recipient of the merit award in the 2006 International Design and Development Awards sponsored by the International Council of Shopping Centers, for its innovations in mall design and amenities. It is connected to Gateway Tower, which is a 30-floor facility offering 80,000 square meters of prime office space. Gateway Mall is also directly connected to the Araneta Coliseum, an iconic indoor, sports and entertainment arena with a seating capacity of 16,500 people. The coliseum has a dome diameter of 108 meters, making it the largest of its kind in Southeast Asia.In between and right across the coliseum is Shopwise Supermarket, with its complex of restaurants and convenience stores. Farmer's Market is located right on EDSA, beside the Cubao Shopping Complex and adjacent to the Cubao MRT station. It is one of the cleanest and largest markets for fresh produce in the country. It also houses the Center for Culinary Arts and a restaurant area.

The Lagro-Novaliches shopping scene is dominated by two of the country's biggest developers, SM Prime Holdings and Robinsons Land which have developed two shopping malls close to each other in the northern part of Quezon City. SM City Fairview, a large shopping mall is located at Quirino Highway, Regalado Avenue, Novaliches, Quezon City, Metro Manila. It has a land area of 200,000 square meters, and a total gross floor area of approximately 182,000 square meters. Robinsons Nova Market (formerly Robinsons Place Novaliches) is just across. One of the stations of the proposed MRT-7 will be constructed and connected to these malls. Robinsons is spread over 8.7 hectares and a total gross floor area of approximately 60,000 square meters. The mall has over 100 shops and dining establishments. The area also contains the Fairview Centermall and Puregold Supermarket catering to residents of the subdivisions nearby.Along Commonwealth Avenue is the Ever Gotesco Commonwealth mall which services people along the Commonwealth/Diliman and Batasan areas. Nearby is the Shopwise Center. At the Tandang Sora area are Puregold Supermarket in the southbound lane and Berkeley Square in the northbound lane. The U.P. - Ayala Technohub hosts amusement centers and restaurants, while a smaller mall, the Citimall, serves the Philcoa area near the UP Campus and caters mostly to commuters.Also very popular is the 216,000 square meter sprawl of Robinson's Galleria at EDSA corner Ortigas Avenue, Quezon City. This is a 5-level shopping mall with more than 400 shops, dining outlets, entertainment facilities and service centers, including the biggest Toys R Us outlet in the Philippines. Robinsons has other malls in the highly populated Novaliches and in the modern Eastwood City. scroll back to top